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Marketing a revolution – learning from history

Marketing a revolution – learning from history

On 3 December 1992, Neil Papworth, an engineer, sent the text “MERRY CHRISTMAS” to colleagues at Vodafone. It was the first SMS. It took another 7 years for text messaging to take off. Perhaps it was badly marketed. I wonder how they described texts....
3 key trends in big data analytics

3 key trends in big data analytics

Like it or loathe it, we’re in the big data analytics space.  So we reflect continuously on it.  We ask “what are the 3 key things going on in big data analytics”? As data volumes explode – and become big data the challenge lies in their complexity...

Micro-Targeting areas of wealth & poverty

IMD stands for Index of Multiple Deprivation (IMD).   IMD is a data based (i.e. it’s based on data),  statistically robust, reasonably accurate window on the conditions found in areas in the UK, that house between 1,000 and 3,000 people.  And here’s the...

Little data (not big data) – the power of lists

On the home page of Inc., a US magazine for small business, there are links to 10 articles with one thing in common. They all reference a list to support your entrepreneurial effort. Even allowing for the odd bit of repetition, it’s an amazing tally. There are things...