Case Study:

The Prince’s Trust

The Prince’s Trust

What do Benedict Cumberbatch, Idris Elba, Jamie Oliver, Lulu and Stephen Fry have in common? They are Prince’s Trust Ambassadors. With the help of people like this, the Trust has become the UK’s leading youth charity, offering a range of opportunities including training, personal development, business start-up support, mentoring and advice. The Prince’s Trust supports 13 to 30 year olds who are unemployed and those struggling at school and at risk of exclusion.

The Challenge

The Prince’s Trust’s original objective focused on using data from the Gavurin data warehouse to understand the communities in which it worked. This was crucial to better develop Trust programmes and better communicate with local stakeholders.

Using data from the Gavurin data warehouse began to raise questions about The Prince’s Trust’s activity. For example, Gavurin data showed how many young people resided in a place, and how many were unemployed. But, the Trust could not easily see what proportion of those young people they were working with – their market penetration. So, The Prince’s Trust moved to transfer its own vast database of young people into G-View. And then its database of volunteers – which also runs to many thousands.

On a recent visit to The Prince’s Trust London HQ, a member of Gavurin was chatting to the receptionist who was enquiring who they were. They simply said that they represented a Trust supplier. The receptionist politely and engagingly asked what Gavurin supplied and they said G-View, the receptionist exclaimed “Oh, G-View, we all know about that”.

The Solution

By enabling a number of core activities, The Trust is better able to plan its programmes and their distribution by matching its own data with that from the Gavurin data warehouse The Trust can now measure programme penetration – the proportion of young people generally and young job seekers that The Trust is supporting. The Trust is also managing its volunteers better than before – where they are, their demography and so on.

The Prince’s Trust has found itself extensively using Gavurin Reporting™. Whenever a Trust member of staff visits a funding organisation, she or he takes with them a brief analysis of the local area to inform the discussion and any bid in preparation. G-View is also permitting The Prince’s Trust Press Office to respond to journalists’ questions in minutes rather than hours and to create regular columns for local newspapers easily.

Today, The Prince’s Trust is also using Gavurin Analytics™ to track and analyse its volunteer data. The Trust is of course dependent on its volunteer workforce and matching them appropriately to the young people it is supporting has never been easier.

Gavurin Analytics™ and Gavurin Reporting™ are used across The Prince’s Trust, from Northern Ireland and Scotland to London and the South East. G-View is truly embedded in The Prince’s Trust and is changing the culture of the organisation making it more data friendly and better validated.

In the first 6 months, 25 Prince’s Trust G-View users logged in more than 9,000 times, performed 4,446 searches and generated 968 reports.

All of this has been achieved in 12 months – making this one of the speediest technology implementations in The Prince’s Trust history.

In their own words:

"G-View is transforming the way we work. We use G-View in our business planning; it informs our funding proposals; it enables us to measure our local and national effectiveness; it offers a ‘view’ of our own data that we have not seen before – telling us things we didn’t know. Importantly, G-View is beginning to make The Prince’s Trust more data friendly – we see the beginning of real culture change. In summary, G-View is helping us to work better with young people and more of them, helping us to make more of a difference."

Dermot Finch, Director South of England, The Prince’s Trust